Practice planning tool

Build your Marketing Pizza

Six slices: three programs inside your office, three out in your community. Fill in what each one brings in and how often it runs, and your pizza adds up the new patients your year can produce.

  1. 1Pick 3 internal and 3 external programs
  2. 2Set how often each one runs
  3. 3Estimate new patients per event
  4. 4Read your yearly total in the center
InternalExternal
Per year0
Internal0
External0

Loaded with a sample pizza. Swap in your own programs and numbers, or clear it and start fresh.

Internal programs

Things you run inside the practice, with patients you already have.

External programs

Things that reach people who have never been in your office.

Weekly and daily programs only run when you're open. Adjust these to match your schedule.
Dr. Jerry's note

Most practices put their hope in one big event and ignore the small weekly habits. Look at the sample: the two weekly slices bring in more new patients than the other four combined. Consistency beats the big splash.

Where your belt work fits

Your Google Business Profile, website, and "near me" rankings count as one external slice. Everything in the Belt Path makes that slice bigger, and it keeps working on the weeks you don't.

The Marketing Pizza was created by Dr. Jerry Dreessen DC, a third-generation chiropractor, and is used by new and high-volume practices to plan a full year of marketing. Want help filling your slices?

thechirogrowthlab.com